I think this website (disclosure- designed by a pal) is a brilliant example of how to communicate your music presence online, especially around the launch of a new album. It’s simple, elegant, loads really quickly, has the most important things; the music and cover art, front and centre and above the fold, and provides links up top to all the various music/social media platforms so you can see/hear/find out more. In many ways it’s what bands wanted out of myspace, without all the pesky “friend”ing.
There’s a plethora of options for musicians when they want to create a presence online, and I understand why they often decide to go with one, or many, of the free options rather than their own site. While I’m a huge advocate of facebook, soundcloud, bandcamp etc they are limited in their customisation possibilities, and they each have their own agenda, so visitors don’t get a “clean” sense of the album/artist. It’s really important to have your own space, that you control, to communicate the sound and vision of the album, and then let people link off to the platforms they choose from there. I think this site does that perfectly. And the tunes are great too, which helps!