I gave a workshop on Twitter use for Festival’s (and Events) at the AOIFE “Business of Fun” Conference today, and here are the slides below. My session was part of a social media/digital strand curated by Denise Rushe, and one which featured some great speakers that I wish I could have stayed around to hear from tomorrow.
For my session today I gave an overview of the most recent twitter usage stats in Ireland, some rationale to why you should use twitter for your festival/event, some do’s and don’ts of good twitter use, and some top twitter tips. I’m definitely a twitter advocate, and think it can be an excellent way to build a community around your festival/event once you commit to the 2-way conversation mode that twitter demands. To build an engaged audience you have to really engage, and the session today covered some ways on which you can do that.